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Sherwoods signs up as official sponsor of Ras Al Khaimah's Tower Links Golf Club
Date: 02/08/2008
Sherwoods to support club tournaments and events as part of strategy to generate optimum exposure among elite property investors and buyers.

Sherwoods Independent Property Consultants has announced that it has recently signed an agreement to be the official sponsor of the Tower Links Golf Club in Ras Al Khaimah, a key strategic move that enhances Sherwoods' access to and influence over elite property buyers and investors in the region. Initiated by Head of External Communications Annette Evans as part of its commitment to the club, Sherwoods will support tournaments and events organised by Tower Links Golf Club in return for optimum marketing and branding exposure.

Under the sponsorship, golfers will be presented in the club's foyer with an interactive kiosk fitted with a touch screen that will enable them to view Sherwoods services and products. In addition, Sherwoods will put up a multi-layered brochure stand, pop-ups and roll-ups, while Sherwoods flying banners will be prominently displayed all over the golf course and in the scorecards, cart labels, format sheets and score sheets.

"Sherwoods is pleased to close out this partnership with Tower Links Golf Club as this will generate considerable exposure for the company. All over the world, golf has been the sport of choice among businessmen and high-profile individuals. As such, we have made it a point to reinforce our presence in the golfing world as part of our marketing strategy. Sherwoods has an extensive range of property choices all over the world, and we intend to showcase our projects through various innovative ways such as this," said Iseeb Rehman, Managing Director of Sherwoods Independent Property Consultants.

Aside from the various marketing material displayed all over the golf club, Tower Links will also assign a prominent position for the Sherwoods logo on its website along with a corresponding link. Furthermore, Tower Links will provide Sherwoods access to its membership database to disseminate information about various offers and promotions.

"We often hear about business transactions and even big-time contracts being settled in the fairways; indeed, the golf course has been traditionally regarded as an extension to the business office, but in a much more relaxed and comfortable environment. This unique fusion of business and recreational elements somehow represents the core values of Sherwoods as it is our mission to enrich our clients' lives by helping them achieve optimum economic gains and premium lifestyle benefits from their property investments," added Rehman.

Also part of the sponsorship package are several gift items and prizes to be handed out to the winners of Tower Links' weekly tournaments held every Wednesday. Sherwoods will distribute Sherwoods branded shirts, caps and the 'Think Green' bags, which has been an ongoing merchandise of Sherwoods.

Founded in 1988 in the UK by Iseeb Rehman, Sherwoods has been expanding its global presence with offices in Abu Dhabi, Dubai, Ras Al Khaimah, Sharjah, Doha, Bahrain, Moscow and London with more regional headquarters expected to open soon. Sherwoods offers a full range of real estate services, including sales, consultancy and valuation.

Expertly developed around a mangrove reserve with the Hajar Mountains serving as its majestic backdrop, Tower Links Golf Club was inaugurated in May 2004 with the floodlit back nine and a Golf Academy. In January 2005, the club become a full 18-hole golf course with the opening of the front nine and the clubhouse.

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